Evidence of Audience Research

To collect our research for our own film idea we interviewed our target audience and asked some questions and presented them in the style of a Voxpop. This allowed us to show the relevant information from each person we interviewed to the questions we asked. It was really easy to edit and allowed us to gather information fairly quickly whereas a focus group may have taken longer meaning people would be less willing to give up their time. 

This is our Voxpop: 

Question 1: What is your favourite film out of Kidulthood, Billy Elliot, Fish Tank, This is England and Bend it Like Beckham and why? 

This question would allow us to find out the favourite BSR film of our target audience and could give us ideas of what themes are popular amongst the age group, and maybe that we need to reconsider how we presented our film. 

Question 2: What do you think of our idea? 

This question allows us to find the true opinion of our target audience, so we will be able to see if the theme of our film is suitable and relevant and whether people would like it. 

Question 3: What improvements would you make? 

This should allow us to add further detail to our idea, making it more adapted to our target audience's preferences. It allows us to see the faults in our film idea, and we can improve it. 

Question 4: Participants were asked if they had seen films about teenage pregnancies for example 'Juno' and 'Precious'. 

Question 5: From what we have described, has the main character been made to look vulnerable in contrast to other films with similar themes? 

If the participants had seen the films we asked about before, they would be able to compare our character 'Becca' with characters presented in these. It would enable us to see whether the character has been presented in the way we wanted.